This is one of the most complete posts about content writing for SEO that I have seen. Great work Search Engine Land! The full post can be found here: http://searchengineland.com/quality-content-factors-list-thats-actually-helpful-213796 Highlights include: SEO Strucure of content in the article Stickiness Titles & H1 Content Length Audience When writing content, my general advice is to make sure you are writing something that is useful to your audience and really go in depth into the topic and provide expert opinion and information.
During the past 6 months I have noticed a sharp drop in engagement with Facebook for the business pages I monitor which span a variety of sectors from insurance to employment to travel. This might be because a while back Facebook changed what is shown in users feeds or it might be due to less people using Facebook or a combination of both. I wrote this article because the other day I saw this post about Why Copyblogger is Killing Its Facebook page (http://www.copyblogger.com/bye-facebook/) and Read More +
Moz creates some superb SEO content from time to time and this landing page optimisation guide is just amazing and really addresses a lot of questions about colours and layouts. http://moz.com/blog/most-entertaining-guide-to-landing-page-optimization It’s very long but worth the full read if you’re at all involved with website design like I am. As an SEO I think it’s important to understand how website design can affect usability and rankings. A faster and easier to use website can outrank another website all other things being equal. At least Read More +
It is possible to get rich snippets for the meta description even if you haven’t used any structured data. The following example is for Google UK for the query: admin jobs in middlesbrough The code on Direct Gov’s website for their job listings has no structured data what so ever. http://www.google.com/webmasters/tools/richsnippets?q=https%3A%2F%2Fjobsearch.direct.gov.uk%2Fjobsearch%2Fpowersearch.aspx%3Ftjt%3DAdministrative%2BAssistant%26where%3DMiddlesbrough%25252c%2BDurham%25252c%2BEngland%26rad%3D5%26rad_units%3Dmiles%26pp%3D25%26sort%3Drv.dt.di%26vw%3Db%26re%3D134%26setype%3D2 So it is possible to achieve rich snippets without using structured data.
Vicky, an SEO student asks: If there is a website with a .com domain and a domain is bought ending .co.uk which is redirected directly to the .com website, does it affect the searches through google.co.uk? Will the .com site get better positions in google when searching through google.com compared to google.co.uk if it receives the redirect? These are very good questions because people often wonder if they should purchase the country versions of domains and redirect them or simply build new websites on each Read More +
The team over at Google analytics on Good Thursday 2014 have decided to significantly change reporting terminology. Unique visitors has been changed to users and visits to sessions. https://plus.google.com/app/basic/stream/z13aurs5imrmgrsfm22bdxeynkurfjtzx04 Users (formerly Unique Visitors) Visitors has been renamed to Users to better reflect the fact that someone might first access your website from Google search on their desktop at work then return directly from their mobile phone to continue reading your article. Essentially the same user but two visits sessions. Sessions (formerly Visits) Visits has been Read More +
One of those rare SEO articles from mainstream media news where I actually agree with everything they say. In my opinion these modern myths are very dangerous and if people were to follow all 7 of them they would be left asking why their website isn’t getting any traffic. So here you go 7 SEO Myths in 2014 http://www.forbes.com/sites/ericenge/2014/04/15/7-modern-age-seo-myths/
Subdomains, subdirectories, ccTLDs or parameters? Which should you use? While there are pros and cons to any method my personal favourite is to use the correct ccTLD. It is more work but it helps search engines identify easily what country the website is targeting. What does seem to be quite apparent is that Google likes the parameter option the least. Bing uses this option for their country versions. Bing UK for example is http://www.bing.com/?cc=gb Google’s guidelines for international websites can be found here: https://support.google.com/webmasters/answer/182192 Read More +
Linking your domains when they are related in some way is perfectly fine according to Google as long as this isn’t being done solely to artificially increase PageRank. This makes sense when: Your business has different websites for different countries (example this country selector page: http://www.jobmanji.co.uk/select-country) Your business is part of a group (Amazon’s footer links to all their properties: http://www.amazon.com/) If you are building thousands of domains and linking them together with the sole purpose of improving keyword rankings then this classifies as spam. In Read More +
In Matt Cutts’ latest video he explains that as of January 2014 social signals from Facebook and Twitter are not used by Google to affect organic rankings. The 2013 Moz Ranking Factors study stated that “As in 2011, social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter”. However, Matt Cutts states in his recent video that for Facebook and Twitter that is just correlation and that highly engaging content also ranks well because it is good content and Read More +