Does a Redirect From .co.uk to .com Affect Search Rankings?


Vicky, an SEO student asks:

If there is a website with a .com domain and a domain is bought ending .co.uk which is redirected directly to the .com website, does it affect the searches through google.co.uk?

Will the .com site get better positions in google when searching through google.com compared to google.co.uk if it receives the redirect?
These are very good questions because people often wonder if they should purchase the country versions of domains and redirect them or simply build new websites on each country version. My answers assume buying new domains and deciding to build one website.

To answer Vicky’s questions as best I can…

If there is a website with a .com domain and a domain is bought ending .co.uk which is redirected directly to the .com website, does it affect the searches through google.co.uk?

The short answer is no. Generally speaking it would not affect searches.

It is important to note that there are different kinds of redirects and that the PageRank of the domain being redirected does dictate whether value is passed. Some of the more common types of redirects are 301, 302 and 303.

Usually when we talk about redirects that have to do with country versions of websites we are referring to 301 redirects.

If the domain is new then it would not impact search results, however, if there was an existing website which had achieved PageRank then the 301 redirect would pass PageRank and search engine rankings will be affected.

302 redirects generally do not pass value in search engines. And 303 redirects do some strange things.

domain-redirect-search-results

Does a ccTLD redirect affect search results?

 

Will the .com site get better positions in google when searching through google.com compared to google.co.uk if it receives the redirect?

Since the domain is new the answer is no. The .com version would not perform better on google.com or google.co.uk.

Without any PageRank the effect on the .com would be zero.
If, however, the .co.uk domain had existing PageRank then the effect in search results would occur. The effect would be based on the authority and relevance of the .co.uk prior to the redirect.

 

 

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