Having structured URLs is important, having a flat site structure is not

By
Marcos
– January 26, 2012Posted in: SEO Ranking Factors
URL Structure

Who said URL structure should be flat?

There is a great post on http://www.bruceclay.com/ about why having structured URLs is a good thing. One of the main reasons I started this blog was to have a place to keep great SEO advice. I´ve always had the beleif that SEO is full of myths, overcomplicated techniques and spam. It can be difficult for someone starting out or even someone who has experience but hasn´t bothered to keep up to date, to know what works and what is a waste of time, or worse still, harmful to their website.

Having a URL structure is so important for SEO that I´ve used it on all my websites since 2004. Ani Lopez really does a good job of listing the 3 obvious reasons to use sructured URLs. You can find them in his article http://www.bruceclay.com/blog/2012/01/structured-urls/

In addition to his three I would like to mention that structured URLs also give these additional benefits:

  • Keywords in the URL. Whether it´s a relevance factor or not who knows but I´d rather be on the safe side.
  • A nice URL structure shows Google you care. Possibly they consider it a quality factor.
  • People can see where on your site they are going (or linking to).
If you´re making a new website it´s worth taking the extra time to structure your URLs. Leaving it for later is a mistake.

 

 

 

 

 

About Marcos

I have been an online marketer for 8 years working primarily as an SEO but have also worked extensively with PPC and affiliate marketing. I studied computer Science in University and built my first website in 1996. When I'm not on the web you can find me kitesurfing on the Costa del Sol. My Google+ profle.