How Google Treats Directory Paid Links

The subject of paid links is taboo in SEO. Speakers at seminars whisper when they talk about the subject at conferences and even then they usually disclose they are against buying links lest Google´s wrath fall upon them. However, paid links, either directly or indirectly, are a major part of the cyber economy without which the economic recession would probably be even worse. How many work at home mom bloggers can feed their kids thanks to paid online advertising? Paid links work. That´s why companies Read More +

5 reasons Why I Inbound.org Rocks

Inbound.org is a new site launched by Rand from SEO Moz and Dharmesh from HubSpot. My first impression is that I´m going to be hooked on this site. There´s barely any articles there but the few I´ve clicked through to have been extremely interesting. Within 20 minutes I´ve already read three articles, shared one on Google plus, commented on one and lastly I´ve been encouraged to write this post about the Inbound.org.   There are some things I simply love about this new site and the Read More +

Google ads looking more like organic results

Has anyone else noticed how Google Ads are looking more and more like organic results in Google? Since I started to write this article at least the people at Screamingfrog have also noticed the blurring of the line. It makes sense that AdWords click through rates can quickly be increased if users can no longer tell what the first organic result is. I noticed something was up while comparing click through rate (CTR) data on an organic branded term between January 2012 with the same Read More +

Having structured URLs is important, having a flat site structure is not

There is a great post on http://www.bruceclay.com/ about why having structured URLs is a good thing. One of the main reasons I started this blog was to have a place to keep great SEO advice. I´ve always had the beleif that SEO is full of myths, overcomplicated techniques and spam. It can be difficult for someone starting out or even someone who has experience but hasn´t bothered to keep up to date, to know what works and what is a waste of time, or worse still, harmful Read More +

Great article on SEO book about Google´s transparency, ethics and double standards

Aaron Wall continues his rampage on Google by releasing an incredible (and incredibly long) post about how Google does not practice what they preach. First on January 2nd he outed Google Chrome´s spammy online marketing campaign after which the Google webspam team took action and applied a penalty to the Chrome page. Now he brings us an insightful post about Google´s lack of transparency and double standards. Google wants online marketers to stay within guidelines they themselves impose while at the same time they do Read More +

How does a 303 redirect affect SEO?

While virtually every SEO knows how 301 and 302 redirects affect SERPs the 303 redirect remains fairly unknown because it is rarely used. I came across a website linking to one of my sites with a 303 but I could not find a definitive answer of whether or not this link passed any PageRank. Information online about this was scarce and the only information I found was from people saying that only 301 redirects pass PageRank. When I checked the status code for 303 redirect at w3.org Read More +

My article about Panda 2.5 appears in the Google search results 1 minute after publishing!

My article about Panda and eHow correlation appeared 2nd on Google.com just 1 minute after I hit “publish”. Had this been a news site or a major blog I would not have been surprised. My surprise comes as this is a blog with very few articles and very little pagerank. Anyone who has been doing SEO for any amount of time would immediately assume it´s Google personalised results which are responsible. So what I did was first to open up a new browser. I was using Read More +

Did Google´s Panda update bite a chunk out of Demandmedia?

When the first Google Panda (Panda 1.0) update hit the web it was clear that its intent was to go after content farms. At the time eHow.com was showing up for a lot of controversial results. After the first Panda update Demandmedia was quick to publicize that they had not been hit and therefore restating the fact they they were not a content farm. This left many of us wondering how come it was possible that this seemingly “farmy” site had not been hit by Read More +

Bing is using meta keywords tag as spam signal

The meta keywords tag became virtually obsolete some time ago and I have not been using it on my websites for years so I was surprised when I read that Bing has recently admitted that they do look at it as a ranking signal. It turns out bing are checking to see if the meta keywords match the page content. If the keywords tag is stuffed with keyword spam or keywords that are not relevant it flags it as a negative ranking signal. The article Read More +

Links – Ranking Factor #3 – Beginner’s SEO Guide

Links from other websites to your website are the third critical ranking factor without which your website will not rank in the search engines. Search engines look at links like votes from one site to another. Unlike real votes though, not all links are equal. A link from a higher authority website, or a more relevant website can be worth a lot. When you are starting out with a website it is of vital importance that you also get links from other websites. Search engines Read More +