Category Archives: SEO Ranking Factors

Numbered List of Ranking Factors for SEO

7 modern SEO Myths from forbes

One of those rare SEO articles from mainstream media news where I actually agree with everything they say. In my opinion these modern myths are very dangerous and if people were to follow all 7 of them they would be left asking why their website isn’t getting any traffic. So here you go 7 SEO Myths in 2014 http://www.forbes.com/sites/ericenge/2014/04/15/7-modern-age-seo-myths/

Is it better for SEO to choose a CCTLD?

Subdomains, subdirectories, ccTLDs or parameters? Which should you use? While there are pros and cons to any method my personal favourite is to use the correct ccTLD. It is more work but it helps search engines identify easily what country the website is targeting.   What does seem to be quite apparent is that Google likes the parameter option the least. Bing uses this option for their country versions. Bing UK for example is http://www.bing.com/?cc=gb   Google’s guidelines for international websites can be found here: https://support.google.com/webmasters/answer/182192   Read More +

How to Inter-Link Multiple Domains

Linking your domains when they are related in some way is perfectly fine according to Google as long as this isn’t being done solely to artificially increase PageRank. This makes sense when: Your business has different websites for different countries (example this country selector page: http://www.jobmanji.co.uk/select-country) Your business is part of a group (Amazon’s footer links to all their properties: http://www.amazon.com/)   If you are building thousands of domains and linking them together with the sole purpose of improving keyword rankings then this classifies as spam. In Read More +

Do Facebook or Twitter Social Signals Affect Rankings?

In Matt Cutts’ latest video he explains that as of January 2014 social signals from Facebook and Twitter are not used by Google to affect organic rankings. The 2013 Moz Ranking Factors study stated that “As in 2011, social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter”. However, Matt Cutts states in his recent video that for Facebook and Twitter that is just correlation and that highly engaging content also ranks well because it is good content and Read More +

Ranking Signals To Worry About

In a recent video Matt Cutts outlines which ranking factor SEOs worry about which they shouldn’t as well as which factors SEOs should pay closer attention to. To most of you none of this is life changing information, however I believe Matt really mentions the basics here which, if you’re short on time, is where you should be focusing your efforts. You can watch the video for yourself below or you can read my takeaways from this.   What ranking signals do SEOs worry about Read More +

7 SEO Myths 2012

Google and other major search engines keep their algorithms a secret to reduce spam and while keeping spam down is a good thing secrecy also means that anyone trying to optimize a website is forced to make educated guesses as to what things actually work to improve rankings and traffic. Thanks to sites like SEOmoz, searchengineland and others there is now a lot of quality information which wasn´t there when I started doing SEO back in 2004. But more information also means there is a Read More +

Having structured URLs is important, having a flat site structure is not

There is a great post on http://www.bruceclay.com/ about why having structured URLs is a good thing. One of the main reasons I started this blog was to have a place to keep great SEO advice. I´ve always had the beleif that SEO is full of myths, overcomplicated techniques and spam. It can be difficult for someone starting out or even someone who has experience but hasn´t bothered to keep up to date, to know what works and what is a waste of time, or worse still, harmful Read More +

How does a 303 redirect affect SEO?

While virtually every SEO knows how 301 and 302 redirects affect SERPs the 303 redirect remains fairly unknown because it is rarely used. I came across a website linking to one of my sites with a 303 but I could not find a definitive answer of whether or not this link passed any PageRank. Information online about this was scarce and the only information I found was from people saying that only 301 redirects pass PageRank. When I checked the status code for 303 redirect at w3.org Read More +

My article about Panda 2.5 appears in the Google search results 1 minute after publishing!

My article about Panda and eHow correlation appeared 2nd on Google.com just 1 minute after I hit “publish”. Had this been a news site or a major blog I would not have been surprised. My surprise comes as this is a blog with very few articles and very little pagerank. Anyone who has been doing SEO for any amount of time would immediately assume it´s Google personalised results which are responsible. So what I did was first to open up a new browser. I was using Read More +

Links – Ranking Factor #3 – Beginner’s SEO Guide

Links from other websites to your website are the third critical ranking factor without which your website will not rank in the search engines. Search engines look at links like votes from one site to another. Unlike real votes though, not all links are equal. A link from a higher authority website, or a more relevant website can be worth a lot. When you are starting out with a website it is of vital importance that you also get links from other websites. Search engines Read More +