Category Archives: PPC

Google ads looking more like organic results

Has anyone else noticed how Google Ads are looking more and more like organic results in Google? Since I started to write this article at least the people at Screamingfrog have also noticed the blurring of the line. It makes sense that AdWords click through rates can quickly be increased if users can no longer tell what the first organic result is. I noticed something was up while comparing click through rate (CTR) data on an organic branded term between January 2012 with the same Read More +