Category Archives: Negative Ranking Factors

Bing is using meta keywords tag as spam signal

The meta keywords tag became virtually obsolete some time ago and I have not been using it on my websites for years so I was surprised when I read that Bing has recently admitted that they do look at it as a ranking signal. It turns out bing are checking to see if the meta keywords match the page content. If the keywords tag is stuffed with keyword spam or keywords that are not relevant it flags it as a negative ranking signal. The article Read More +