Category Archives: Analytics & Reporting

Google analytics sessions vs visits and users vs visitors update

The team over at Google analytics on Good Thursday 2014 have decided to significantly change reporting terminology. Unique visitors has been changed to users and visits to sessions. https://plus.google.com/app/basic/stream/z13aurs5imrmgrsfm22bdxeynkurfjtzx04 Users (formerly Unique Visitors) Visitors has been renamed to Users to better reflect the fact that someone might first access your website from Google search on their desktop at work then return directly from their mobile phone to continue reading your article.  Essentially the same user but two visits sessions. Sessions (formerly Visits) Visits has been Read More +

New Google Analytics onclick Link Tracker Required for New Script

If you’re using the new latest version of the Google Analytics tracking script which looks like the following: <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXXX-X', 'marketingchip.com'); ga('send', 'pageview'); </script>   You will need to change the onclick tracking code if you wish to track simulated pageviews for clicks on your links Whereas with the old script you could use this script in your tags   onClick="javascript: pageTracker._trackPageview('/click/some-a ction');"   you will now have to use this one: onClick="_gaq.push(['_trackPageview', '/click/some-action']);"     The fully tracked Read More +

Google Analytics Improves In Page Analytics

Google Analytics Improves In Page Analytics In page analytics displays a visual representation of where users click on your website. The problem with it – and the reason no one uses it – is that it only shows the percentage of clicks to a given link independent of the position of the link itself. In other words, if you have a header navigation link to your contact page as well as a footer link to the contact page Analytics shows the same click percentage for Read More +